Content Studio

Offpitch Atelier

Sport kits for life after the whistle — street.

Calendar

30-day cadence from the content OS, plus scripted pieces in launch and outbox.

30-day template

# 30-day content calendar template — Offpitch Atelier

Use with the weekly mix in `content-pillars.md`. Swap sports across the month. Times are UTC windows (A/B/C from `platforms.md`).

## Cadence
- **6–7 posts/week** across IG Reels + TikTok (cross-post scripts)
- **2 feed/carousel posts/week** on Instagram
- **1 drop/teaser beat/week** (pillar 5)

## Week pattern (repeat × 4)

| Day | Window | Pillar | Format | Sport focus (rotate) |
|---|---|---|---|---|
| Mon | A | Pitch → Street | TikTok/Reel 15s | Football |
| Tue | B | Kit Details | Reel 15s + IG carousel | Basketball |
| Wed | A | Wear Diary | TikTok/Reel 30s | Any |
| Thu | B | Sport Crossover | TikTok/Reel 15s | Racing / tennis |
| Fri | A | Pitch → Street | TikTok/Reel 15s | Rugby / multi |
| Sat | B | Drop Culture | Teaser 15s | Next drop |
| Sun | C or A | Wear Diary or UGC reply | Reel 30s / stitch | Community |

## Month themes (optional overlay)
- **Week 1:** Brand intro — Pitch → Street heavy
- **Week 2:** Kit Details craft week
- **Week 3:** Sport Crossover — many fields, one atelier
- **Week 4:** Drop Culture + Wear Diary proof

## Tracking columns (copy into sheet or outbox frontmatter)
`date | utc_window | platform | pillar | sport | format | title | status | file`

Status: `idea` → `scripted` → `shot` → `posted`

Scripted pieces (23)

  • launch · tiktok-15

    Whistle → Sidewalk · football · 15s

    Pitch → Street · football

    01-pitch-street-football-15.md

  • launch · reel-15

    Collar Check · basketball · 15s

    Kit Details · basketball

    02-kit-details-basketball-15.md

  • launch · tiktok-30

    All-Day Kit · multi · 30s

    Wear Diary · multi

    03-wear-diary-multi-30.md

  • launch · tiktok-15

    Different Whistle · racing · 15s

    Sport Crossover · racing

    04-sport-crossover-racing-15.md

  • launch · reel-15

    Court to Street · tennis · 15s

    Pitch → Street · tennis

    05-pitch-street-tennis-15.md

  • launch · tiktok-15

    Atelier Drop Teaser · football · 15s

    Drop Culture · football

    06-drop-culture-football-15.md

  • launch · reel-15

    Stripe & Fit · rugby · 15s

    Kit Details · rugby

    07-kit-details-rugby-15.md

  • launch · reel-30

    Night Light Kit · basketball · 30s

    Wear Diary · basketball

    08-wear-diary-basketball-30.md

  • launch · tiktok-15

    Many Fields · multi · 15s

    Sport Crossover · multi

    09-sport-crossover-multi-15.md

  • launch · tiktok-15

    After the Siren · rugby · 15s

    Pitch → Street · rugby

    10-pitch-street-rugby-15.md

  • launch · reel-15

    Waitlist Open · tennis · 15s

    Drop Culture · tennis

    11-drop-culture-tennis-15.md

  • launch · tiktok-30

    Weekend Kit Hours · football · 30s

    Wear Diary · football

    12-wear-diary-football-30.md

  • launch · piece

    README.md

    README.md

  • launch · piece

    hashtag-sets.md

    hashtag-sets.md

  • launch · ig-feed

    Pitch → Street carousel

    Pitch → Street · football

    ig-01-carousel-pitch-street.md

  • launch · ig-feed

    Collar detail static

    Kit Details · basketball

    ig-02-static-kit-detail.md

  • launch · ig-feed

    Many fields carousel

    Sport Crossover · multi

    ig-03-carousel-sport-crossover.md

  • launch · ig-feed

    Commute kit static

    Wear Diary · football

    ig-04-static-wear-diary.md

  • launch · ig-feed

    Drop teaser carousel

    Drop Culture · racing

    ig-05-carousel-drop.md

  • launch · ig-feed

    Court to boulevard

    Pitch → Street · tennis

    ig-06-static-tennis.md

  • launch · ig-feed

    Five details carousel

    Kit Details · rugby

    ig-07-carousel-details.md

  • launch · ig-feed

    Brand line static

    Pitch → Street · multi

    ig-08-static-brand.md

  • launch · piece

    week-calendar.md

    week-calendar.md